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Search
Engine
Optimization |
Search engine optimization (SEO) is
the process of improving the volume or quality of traffic to a
web site from search engines via "natural" or un-paid ("organic"
or "algorithmic") search results.
Typically, the earlier (or higher) a site appears in the search
results list, the more visitors it will receive from the search
engine. SEO may target different kinds of search, including
image search, local search, and industry-specific vertical
search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search
engines work and what people search for.
Optimizing a website primarily involves editing its
content and HTML and associated coding to both increase its
relevance to specific keywords and to remove barriers to the
indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers,"
a term adopted by an industry of consultants who carry out
optimization projects on behalf of clients, and by employees who
perform SEO services in-house. Search engine optimizers may
offer SEO as a stand-alone service or as a part of a broader
marketing campaign. Because effective SEO may require changes to
the HTML source code of a site, SEO tactics may be incorporated
into web site development and design. The term "search
engine friendly" may be used to describe web site
designs, menus, content management systems, images, videos,
shopping carts, and other elements that have been optimized for
the purpose of search engine exposure.
Keyword Analysis & Page Optimization
We identify and suggest the most appropriate keywords; link them
to your web pages and optimise them for search engine relevance
and superior ranking. In addition, we ensure that homepage and
sub page titles, description, alt and comment tags, as well as
meta keywords are appropriately positioned for search engine
reach.
Site Submission
The optimised website is submitted personally to major search
engines on a regular basis. Again after re-optimising your
website, owing to redundancies in current SEO techniques, Mitash
re-submits your website on a weekly/monthly basis.
Reports
Upon submitting your website, we keep you updated with reports
that are validated by search engines. These reports display your
website ranking and monitor the SEO progress of your website. |
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